
New social platform Pubslush is re-defining the publishing industry. Founder Jesse Potash calls his new company the publishing love child of American Idol and Toms Shoes.
Here’s how it works:
The American Idol comparison comes into play because readers get to decide who gets published. Pubslush has shifted the power from publishers to consumers.
An author submits 10 pages and a summary of his/her book. Then, the community of readers can ‘support’ the book, which means committing to a pre-order. The supporter only gets charged if the book gets published. Once an author gets 1,000 supporters, the book gets published. And, since Pubslush has low overhead costs, they can afford to pay authors higher royalties than traditional publishing companies.
The Toms Shoes piece of the equation is that for every book sold, one also gets donated to one of the 100 million kids around the world who don’t have access to books.
Potash’s long term vision is to create ‘a book club with a cause’. Check it out now and win an all expense paid trip to Pubslush’s next bookdrop in Kenya.

